Menu and wine list designer and manufacturer

We make your restaurant menu and wine list

We guide you through the design process and respect your taste, so your menu looks like you and is truly unique.

A few tips for your new menu

A great menu should:

• Reflect your brand image.
• Be a great salesperson: an attractive, welcoming showcase.
• Fit perfectly with your setting and your target clientele.
• Increase your profits by selling more of your menu's profit centres.

Step one: identify your profit centres

Define a strategy: how to sell more appetizers, wine, desserts or after-dinner drinks. Write a first draft of your menu text using the font sizes you will need (10 pt minimum, even for notes). Once you know how much space your menu needs, add 25% so it looks pleasant and airy.

Suit your clientele

Depending on the clientele you want to reach (family, upscale, trendy, etc.), choose how your pages are held: vinyl sleeves, four corners, horizontal bands and more. Then, based on your restaurant's style and budget, choose the type of cover: rigid or soft, printed or laminated, leatherette, vinyl or window card.

How to get the best result

• Always start from the inside (what you have to sell), then decide on the size of your menu. Consider table size and lighting. Menus that read at a glance sell more.
• Sell your dishes, not your prices. Prices should never jump off the page; your profit centres should.
• Avoid standard formats: your restaurant isn't standard, it's unique.

Ask a Menu Plus representative for help

Or better yet, let our design department do the work. We are always happy to share our experience, because our goal is menus that look great and sell well.