The menu is the only document every guest reads from start to finish. Well designed, it steers choices toward your most profitable dishes and strengthens your restaurant's image. Here are the principles our designers apply to every project.
1. Start with your most profitable dishes
Before any layout, we identify your profit centres: the dishes that combine a good margin with your guests' favour. Those are the ones we highlight, with a box, a photo or a prime position on the page.
2. Put each element in the right place
- The top of each section draws the eye: that's where featured dishes go.
- Clear sections (appetizers, mains, desserts, drinks) help guests choose quickly.
- Discreet prices, set in line with the description rather than in a column, avoid comparison by price.
3. Make it easy to read
Type that is legible in dim lighting, good contrast and short descriptions make the menu a pleasure to read. Fonts, colours and backgrounds should reflect your restaurant's personality.
4. Choose the right format
Page size depends on the cover: a 2-view cover, a 4 to 8-view model, a window card or a screw-bound menu don't take the same pages. Because Menu Plus also makes the covers, your pages are printed to the exact size and fit perfectly.
5. Print with quality
We print your menu pages and wine lists on a range of professional stocks, using the latest digital printing equipment. We also print:
- window and outdoor posters;
- flyers and takeout menus;
- inserts for table tents and daily specials.
6. Protect and update easily
Slide your pages into protective sleeves, or choose a model with replaceable pages (window card, cord, drawer or screws) so you only reprint what changes.
One supplier, from design to cover
Our design team prepares the layout, we print your pages, then we insert them into the menu cover of your choice. One supplier, in Quebec, from concept to delivery.
Frequently asked questions
Can you redesign an existing menu?
Yes. We start from your current menu, your brand and your decor to propose a new layout.
Do you print pages only, without a cover?
Yes. We print menu pages, wine lists, posters and flyers, with or without a cover.
Need help choosing? Menu Plus, Canada's largest menu cover manufacturer, has been making its products at its plant in Laval (Quebec) for over 30 years. Request a quote: we reply within 24 hours.